Megan Champion is a mother of three, a 15-year elementary training trainer, and prior to now yr, she’s began a aspect hustle that earned $20,000.

Megan’s aspect hustle is within the parenting area of interest and has 3 fundamental components:

  1. An Instagram account to drive consciousness.
  2. A podcast known as On The Hard Days to drive connection.
  3. And a paid membership to drive group — and recurring income.

On this episode, you’ll find out how all three of these work and the way they work collectively to construct Megan’s enterprise — and the way you could possibly apply a number of the similar methods to your individual enterprise.

The thrilling factor right here is that the viewers numbers that Megan shares aren’t big, however they’ve nonetheless been sufficient to construct a fairly substantial further earnings stream and assist lots of people on the similar time.

Tune in to The Facet Hustle Present interview to listen to:

  • how and why Megan had the thought to begin a podcast and paid membership
  • the methods she has leveraged a small however devoted social media viewers
  • how Megan validated her membership concept and launched it

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The Inspiration to Begin a Podcast

Megan was dealing with the day-to-day challenges of elevating a neurodivergent little one and the self-imposed guilt, blame, and nervousness that goes together with it.

Lastly, she realized she couldn’t be the one mother going by way of this.

So, Megan determined to begin speaking about it. In early 2021, Megan began the On The Hard Days podcast.

Associated: How Much Does it Cost to Start a Podcast

“At the moment I had no want to carry on any visitors, it wasn’t actually about that. I didn’t even know the place to begin, I didn’t have any listeners, I simply wished to vent,” Megan instructed me.

The very first episode is known as My Rock Backside Parenting Second. “I simply jumped within the deep finish with a extremely powerful incident that occurred with my son and I,” Megan defined.

The primary 10 episodes are simply Megan sharing her tales. Then somebody instructed she begin bringing on different individuals with tales to share, and that’s when the course of the podcast modified.

Advertising the Present

“I had a bit of Instagram on the time, a bit of tiny one,” Megan instructed me.

Megan would share her podcast episodes together with her 20-30 Instagram followers and would attempt to have interaction with them by asking what they thought.

Megan mentioned she additionally joined Clubhouse, a social community the place individuals can chat with each other and eavesdrop on conversations.

She discovered a few different mothers coping with related points as her on Clubhouse, they usually ended up showing as visitors on her present.

Megan admits that the primary 6 months had been actually sluggish by way of listenership. However within the second half of her first yr, she began seeing some momentum.

Aggressive Evaluation and Doing One thing Totally different

About 6 months previous to starting her podcast, Megan began listening to varied parenting and motherhood podcasts.

From listening to those reveals, Megan realized there was one thing lacking — or at the least she couldn’t discover a podcast masking the stuff she wished.

Megan defined that the entire podcasts she discovered had been “advice-driven”, didn’t have interviews with “actual mothers”, and she or he by no means heard anybody saying, “that is actually exhausting.”

Whereas Megan didn’t do any detailed competitors evaluation, this was sufficient for her to need to begin her personal podcast.

Megan wished to speak to different mothers going by way of the issues she was and have them share their experiences elevating a neurodivergent little one.

The Second of Validation

In the course of the first yr, Megan’s viewers was rising slowly, largely by way of word-of-mouth.

Megan mentioned she began to supply 10-minute discovery requires mothers who would possibly need to be on the podcast.

Megan additionally went into some Fb teams and dropped a message letting mothers know in regards to the discovery calls.

Anticipating perhaps 10-15 mothers serious about being on the podcast, Megan mentioned she was stunned when she had 100 mothers message her and present curiosity.

This was the purpose the place Megan realized there was probably an enormous viewers for her present, and that she had loads of visitors lined up.

“I used to be capable of batch report months and months value of podcast episodes simply from that outreach,” Megan instructed me.

Listenership and Obtain Numbers

On the yr mark, Megan mentioned she had a complete of 20,000 episode downloads.

Thus far, together with her podcast being stay for a yr and a half, Megan has simply handed the 42,000 obtain mark.

Megan at the moment will get round 1,000 downloads per week.

Megan defined that after the invention calls and interviews with mothers had been over, she nonetheless wished to communicate with them.

Her podcast was extra than simply telling her story and the tales of her visitors, it was a method for Megan to attach with different mothers going by way of related challenges as she was.

“I used to be actually in search of friendship, connection, group,” Megan instructed me.

That is what made Megan notice that there was a necessity for a platform that might facilitate a group of moms elevating neurodivergent youngsters.

Megan mentioned she might see there have been teams and communities for folks of kids with autism and different recognized situations, however nothing for folks whose kids didn’t have a analysis.

That is what gave Megan the thought to begin an internet membership group, which she’s known as Mother’s Together.

Starting this membership community has “fully modified my life and the trajectory of my enterprise,” Megan instructed me.

What’s Contained in the Membership?

Megan has created a month-to-month membership and group with a robust emphasis on offering assist to the members.

There are three fundamental components to the membership:

1. Discussion board

There’s a discussion board the place mothers can publish questions and talk about matters with different mothers.

This discussion board is powered by its personal app, it’s not a part of any social media community, and in addition acts as a searchable database.

Customers can search by age, location, analysis, and varied different classes to rapidly discover all of the threads associated to their subject of curiosity.

2. Private Help

When a brand new member joins, they obtain an electronic mail asking just a few questions on their private circumstances and what sort of assist they’re in search of.

Megan goes by way of these solutions and personally matches every member up with different mothers going by way of related issues.

Megan mentioned she began out internet hosting weekly meets on Zoom with members. However that’s since was rather more frequent meets among the many members.

Most members will join with their assist companions or “pod squad” as Megan calls it, and chat utilizing day by day, even a number of instances a day typically.

Megan additionally has a private thread with every mother open on MarcoPolo however understands that as her membership numbers proceed to develop her time is being unfold fairly skinny.

3. Visitor Consultants

As soon as a month Megan brings a visitor skilled and hosts a stay Q&A on Zoom. So, there may be some skilled content material behind the paywall, however many of the content material is created by members within the discussion board.

Launching and Pricing a Membership

When Megan first had the thought to launch a membership she reached out to 10-12 mothers she had already related with and requested in the event that they’d soar on a Zoom name to debate it.

“They cherished it,” Megan mentioned about their response to her membership concept.

Megan additionally requested if they might be her founding members and join a month-to-month charge of $19.99, they usually mentioned sure.

Megan mentioned she wished to create a membership the place mothers might come and go with none stress or the necessity to commit.

There are not any yearly choices, only a month-to-month charge. The worth level has been going up since launch and was $40/mo on the time we recorded.

“The entire thing is meant to really feel very à la carte, take what you want for assist and go away,” Megan defined.

However what stunned Megan is her retention charge.

“They don’t go away, and that’s the magic, due to the friendship and the deep connections,” Megan instructed me.

Megan’s aim has been so as to add one other 12-15 members per thirty days and create a few new teams.

Her numbers have been rising steadily and Megan now has greater than 100 members since launching final August.

Instruments and Tech

The instruments and tech Megan is utilizing to run her membership enterprise are:

  • MightyNetworks – That is the software program powering her membership platform.
  • Mailchimp – Megan has used Mailchimp earlier than and mentioned she’s going to in all probability return to it. For the time being she’s utilizing Squarespace’s personal electronic mail software program.
  • Zapier – Megan has simply began automating issues utilizing Zapier and intends to automate extra of her processes sooner or later.

Rising an Instagram Following Utilizing Reels

Megan makes use of her Instagram following to advertise her podcast and drive new membership signups.

Each month she goes stay on Instagram with different moms, shares testimonials from her members, and engages together with her followers.

Megan had 12k followers on the time of the interview and attributed most of her development to “reels, it’s completely reels the entire method.”

Reels is without doubt one of the publish choices Instagram makes accessible. Mainly, a reel is once you report a video clip of your self with a chunk of audio from a movie, tune, or one thing else added excessive offered by Instagram.

Megan mentioned it’s essential to choose a soundbite that’s trending (you’ll see an arrow pointing up subsequent to the clip) as this will increase the prospect of your reel being seen.

Megan picks soundbites that sometimes have lower than 1k views, in order that they’re not too closely used.

She then tries to discover a solution to match the audio right into a state of affairs that works as a mother with a neurodivergent little one.

Megan has had a few of her reels go viral. She’s additionally seen her views and followers go up on account of posting usually.

Megan doesn’t make common posts anymore, she posts a reel day by day, creates tales that includes questions she’s requested by different mothers, and goes stay as soon as per week.

You’ll be able to see precisely how Megan creates her reels by testing her On The Hard Days Instagram account.

Different Income Streams

Paying members in her Mom’s Collectively membership is Megan’s fundamental income.

Megan has tried another issues, similar to designing shirts and organising a Patreon, however admits she hasn’t put sufficient time into these to make them work.

Beginning a New Program

Megan has a brand new program within the works, it’s a transformational program that has a begin date and an finish date.

It’s going to be a 6-month course giving mothers a deep dive into who they’re and serving to them discover their confidence once more.

Megan is bringing in some consultants to assist out and is worked up to run a pilot check in October, and launch it in January of 2023.

This system goes to be known as Evolve. You may be among the many first to find out about its launch by following Megan’s Instagram or signing up for her mailing record.

What Does a Day in Your Life Look Like?

“It’s been a really busy yr,” Megan mentioned.

Being a mother, a trainer, and rising her aspect hustle has been a problem. On a typical day, Megan is unable to do something till her youngsters are in mattress.

Megan mentioned that if she didn’t consider in what she is doing, she wouldn’t have the ability to do it.

Making a distinction within the lives of different mothers in an analogous scenario to hers is what drives Megan, she actually needs to create the go-to place for mothers with neurodivergent youngsters.

Megan’s #1 Tip for Facet Hustle Nation

Connection, connection, connection.”

Hyperlinks and Sources from this Episode

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