The world is powered by the expertise financial system, and it is time to take that to coronary heart on the subject of recruiting. 

And on the subject of your hiring course of, it is best to always remember that the candidate’s expertise is simply as essential because the candidate itself.

Firms are more and more adopting recruiting automation tools to assist streamline their hiring, however do you know that candidate expertise is usually ignored?

How candidate expertise and recruitment automation are linked

Give it some thought: when you’ve a candidate whose expertise was so dangerous they might by no means advocate your organization, they’ll inform everybody they know the way terrible their expertise was. 

And if they do not say something? They’re going to in all probability nonetheless have that adverse impression of their thoughts once they see different job alternatives come up.

The results of this are drastic: not solely does it make candidates really feel like they’re being handled like numbers on a spreadsheet quite than human beings with their very own tales to inform, however it additionally means you are lacking out on among the greatest candidates on the market.

In truth, your candidate expertise is so essential that it may be certainly one of your most essential key efficiency indicators (KPIs): the Candidate Web Promoter Rating (NPS). NPS is a measure of how probably candidates are to advocate your organization to others primarily based on their perceptions about how properly you deal with them through the hiring course of. It is a essential technique to perceive how properly your organization is doing at attracting and retaining expertise.

Fortuitously, there are instruments that assist automate recruitment processes and enhance the candidate expertise by saving money and time on handbook workflows, automating repetitive duties, and creating customized workflows primarily based on totally different roles in your group.

However first, what’s recruiting automation?

The time period recruiting automation sounds self-explanatory. Nonetheless, anybody that has ever managed a hiring course of is aware of how handbook and tough recruiting will be.

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Recruiting automation refers to utilizing software program to automate and streamline your recruiting processes. The objective of utilizing this software program is to cut back handbook duties that may be executed extra effectively by know-how, unencumber recruiters’ time, and empower them with information that facilitates well-informed hiring selections. 

What’s candidate expertise?

The candidate expertise is greater than only a sure a part of the recruiting course of. It is the general expertise that candidates have together with your firm, from preliminary outreach to the ultimate hiring determination. On account of this, it is essential for corporations to put money into their candidate expertise.

The candidate expertise is not nearly holding a job itemizing energetic and posting open roles on social media. It is about ensuring candidates see the worth in making use of on your open positions and perceive what it might be wish to work at your organization. A optimistic candidate expertise can enhance conversion charges on job postings.

A great candidate expertise is nice for enterprise

Hiring the proper individuals can profit your organization in various methods. The proper candidate can deliver an inflow of latest concepts to your staff and allow you to navigate modifications in your business. 

Moreover, in case you’re wanting to economize in the long run by having workers who stick round for longer, candidate expertise is crucial for creating an organization tradition that may hold workers happy and engaged.

With a purpose to enhance your backside line, it is advisable put ahead candidate expertise greatest practices and take into consideration methods to appeal to prime expertise, plan to organize them for the job, and supply help throughout their first few weeks on the job.

Each touchpoint in your course of has an impression in your candidate expertise, from the benefit of making use of on-line to how rapidly you reply to inquiries. Therefore, a optimistic and personalised expertise all through the hiring course of is essential to an organization’s success.

Why the candidate expertise issues

The candidate expertise in recruitment is essential to your enterprise. It provides candidates a glimpse into your organization tradition, units expectations, and might both make or break the deal.

A poor candidate expertise may deter individuals from making use of for open positions and might even lead them away from working together with your firm altogether. A foul interview course of or impersonal communication can flip off candidates and make them assume twice about working at a company. 

A optimistic candidate expertise will allow you to appeal to prime expertise who will probably be excited to work at your organization and put their greatest foot ahead throughout interviews and different interactions whereas making use of.

why the candidate experience is important-1

Recruiting automation software program provides you management over the way you work together with candidates all through their recruitment journey, which implies you’ll be able to guarantee each candidate has a optimistic expertise together with your firm. Listed below are some methods recruiting automation software program may help enhance your candidate expertise and improve your employer worth proposition (EVP).

Amplifies your employer’s model

When a candidate seems like they have been handled poorly through the interview course of, this may create word-of-mouth publicity that might negatively impression your employer model – even when they do not take one other job provide elsewhere. 

This could make them much less prone to settle for affords from you sooner or later and will additionally make them share their experiences with others, which may negatively impression your model notion amongst potential candidates in addition to present workers.


of candidates contemplate employer model and status whereas making use of for a job.

Supply: CareerArc

Along with bettering engagement and retention, offering a optimistic candidate expertise exhibits potential candidates that you just’re dedicated to hiring individuals who suit your tradition and values. This may help strengthen your employer brand by making you appear extra interesting as an employer within the eyes of job seekers.

Boosts high quality of rent

Hiring automation helps enhance the standard of rent as a result of it permits recruiters to concentrate on discovering candidates which might be actually certified for his or her roles, quite than spending time looking via unsuitable purposes or managing irrelevant candidates who won’t ever make it previous their preliminary screening. 

With higher candidates within the pipeline, recruiters have extra time to spend on every candidate’s profile to allow them to make knowledgeable hiring selections. This improves high quality, saves time, and reduces attrition.

Prevents burning bridges

When a candidate does not get the job or is not handled properly through the interview course of, it will possibly have a adverse impression on their notion of your organization and model. They could share their expertise with pals or members of the family out there for jobs sooner or later. 

At present’s candidates are extra knowledgeable than ever earlier than. They’ll discover out extra concerning the employer and job via the web than they’ll ever get from a recruiter or hiring supervisor. They may retaliate by writing adverse opinions on-line – or, in uncommon circumstances, even submitting lawsuits. This might deter future hiring as a result of, roughly 1 in 3 people turn down a job offer due to a overview they learn of the corporate on-line.

Will increase provide acceptance price

A optimistic candidate expertise lets you reduce offer drop outs. A number of surveys have proven that when candidates really feel like they’ve had expertise, they’re extra prone to settle for affords. In truth, CareerPlug reviews that 80% of candidates have been extra prone to settle for a proposal if that they had a optimistic expertise.

When candidates have expertise, they’re extra prone to settle for affords and keep together with your firm longer. Give it some thought: would you need to work someplace the place you by no means felt valued or revered? After all not! So do not make your candidates really feel like they’re being handled that means both.

Sensible methods to enhance candidate expertise with recruiting automation 

Making a optimistic candidate expertise does not must be tough. Listed below are some good methods to enhance the candidate expertise utilizing recruiting automation. 

Job posting

Step one within the recruiting course of is posting jobs. With recruiting automation, you’ll be able to put up jobs on a number of platforms concurrently and attain extra candidates with much less effort and time. Plus, it is easy to automate notifications to candidates about alternatives that match their abilities and preferences.

Resume screening

Resume screening is a essential a part of the hiring course of, however it may be time-consuming if executed manually by HR or recruiters. More than half of recruiters (52%) report that screening candidates is essentially the most tough a part of recruiting.

With recruiting automation, resumes are robotically screened by algorithms, and data-rich summaries are despatched to the human staff for overview. This helps guarantee high quality and bias-free hiring whereas additionally saving money and time.

Candidate nurturing

With recruiting automation, you’ll be able to create automated messages that will probably be despatched out to candidates primarily based on their response to an preliminary electronic mail or telephone name. The message may embody what the subsequent step within the course of is and supply them with details about your organization and tradition.

Automated candidate nurturing instruments will hold monitor of all candidates who utilized on your open positions and notify them about new openings as quickly as they change into out there. This helps make sure that they don’t overlook about making use of for jobs at your organization.

Participating candidate communications

Automation instruments may help streamline your candidate engagement course of by permitting you to ship personalised messages to potential hires at their comfort. These messages may embody a survey that enables them to share their preferences, corresponding to working remotely or a Fridays-only schedule. It may be used to ship automated reminders about upcoming interview dates or provide tips about methods to put together for an upcoming interview.

A whopping 81% of candidates say that their total candidate expertise will tremendously enhance if employers repeatedly talk standing updates to them.

Step one in bettering the candidate expertise is partaking them through personalised communications. By sending well timed messages that match their pursuits and wishes, it is possible for you to to attach with them on a private stage, which can make them really feel extra assured within the course of. 

Interview scheduling

Scheduling interviews is likely one of the most time-consuming components of recruiting – it’s practically inconceivable to seek out an open slot in everybody’s schedules directly! With automation instruments, you’ll be able to permit candidates to schedule interviews at their comfort with AI-based robotic video interviews. Recruiters will, after all, have entry to the recorded video interviews always.

Social recruiting

Using social media has change into an integral a part of any profitable enterprise technique as we speak. It is now not nearly creating content material on your web site or social media profiles – it is about utilizing social media channels to seek out potential candidates for jobs that will not be marketed but. 


of candidates leverage social media throughout their job.

Supply: CareerArc

Social recruiting permits corporations to succeed in out on to potential candidates via LinkedIn, Fb, and Twitter. This makes it simpler for candidates to seek out appropriate positions. It’s also possible to use these platforms to create focused advertisements that may seem when individuals seek for job openings or corporations just like yours.

Suggestions and collaboration

Recruiting automation platforms help you get suggestions from candidates about their expertise together with your firm through the utility course of. This contains how lengthy it took them to listen to again after submitting an utility and whether or not they have been contacted by somebody at your organization about their utility. It’s helpful for each the applicant and the corporate.

A 2019 Talentegy report said that 75% of candidates have been hardly ever or by no means requested for suggestions. It’s excessive time we alter that. If you wish to know the way your candidate expertise stacks up in opposition to others, there isn’t any higher means than utilizing NPS. 

NPS will be calculated by asking one easy query; for instance: “How probably are you to advocate [company] to a buddy or colleague?” Respondents reply on a scale of 0 -10, with 0 being extraordinarily unlikely and 10 denoting that they’re extraordinarily prone to advocate.

How chatbots can improve your hiring course of

Chatbots have change into one of the efficient methods to interact with potential candidates, in addition to present them with details about your organization and your tradition. Chatbots can handle the whole lot from preliminary contact to closing an worker deal, and supply real-time updates alongside the best way.

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Should you’re utilizing a chatbot to gather fundamental info from candidates, they will not have to attend round for an electronic mail response from somebody who may very well be busy or not out there at that second. They’re going to merely be capable of ask questions and get solutions instantly. This may help minimize down on pointless delays within the hiring course of and forestall frustration for each events concerned (particularly when one celebration is not out there).

Additionally they get entry to all of the details about the job instantly as a substitute of getting to attend till after the primary spherical of interviews, because the chatbot will be capable of reply all of the FAQs. This helps give them an concept of how easily your organization operates and lets them know that you just’re at all times there to information them.

Why must you leverage recruiting automation?

Sufficient about candidate expertise. Let’s come again to recruitment automation and why it is best to use it to rent quicker and higher.

Whether or not you are seeking to fill one place or many, automation can ship a stellar candidate expertise and allow you to get the proper individuals on board quicker with much less effort.

Recruiting automation instruments are designed to assist corporations handle their recruiting processes extra effectively and successfully. These instruments automate repetitive duties and enhance communication between totally different departments concerned within the hiring course of, so you’ll be able to onboard the very best expertise with none gaps in communication. 

Elevated productiveness 

Recruiting software program helps you rapidly determine candidates who’re greatest suited on your open positions. The software program makes use of algorithms to determine abilities, expertise, and demographics that suit your firm’s wants. This allows you to discover candidates who may very well be match for an open place inside simply minutes of posting it.

By utilizing a recruitment automation system, you’ll be able to enhance productiveness by automating your hiring course of from starting to finish. It can save you money and time by decreasing the variety of assets required to finish every job. 

Additionally, you do not have to fret about spending an excessive amount of time on one facet of the method whereas one other half falls via the cracks. In consequence, you can full extra interviews in much less time and get higher high quality hires quicker than ever earlier than.

It additionally facilitates a extra collaborative hiring atmosphere by enabling higher communication between recruiters and hiring managers. The know-how permits recruiters to handle a number of accounts from one dashboard, empowering them to deal with extra candidates per day with better accuracy and consistency.

Improved high quality of rent

With recruiting software program, you’ll be able to rapidly sift via 1000’s of candidates and choose solely those that are most definitely to succeed at your organization. You’ll additionally be capable of conduct background checks on potential workers earlier than bringing them on board, which can assist considerably reduce dangerous hires.

By automating repetitive duties like sending emails, scheduling interviews, and updating data, you will unencumber time for extra essential issues like figuring out prime candidates and shutting offers with them. Which means you can rent higher individuals quicker with fewer errors alongside the best way.

When all of your candidates are coming via one system as a substitute of spreading out throughout totally different ones, it is simpler to trace their progress from begin to end, permitting you to higher decide their potential match inside your organization tradition earlier than making a proposal.

Bias-free hiring

Many corporations battle with unconscious bias when hiring new workers as a result of they lack goal information. Recruiting software program provides corporations entry to reviews and information about how a candidate, no matter race or gender, will carry out throughout numerous roles to allow them to make higher, extra knowledgeable selections about who to rent for open positions.

It facilitates a extra standardized course of for reviewing resumes and conducting interviews. You’ll be able to take away some sources of bias from the hiring course of totally, which has been proven to enhance each range in hiring and worker retention charges. 

With automated methods in place, there isn’t any want for human error when screening candidates, so everybody has an equal shot at being seen by recruiters.

Assess candidate abilities successfully 

Recruiting automation helps you successfully assess and consider candidate abilities. The device gathers info from resumes, cowl letters, and candidates’ solutions to chatbots, then makes use of algorithms to find out every candidate’s talent stage in every required talent set. This protects time and helps you make extra data-driven selections.

It lets you overview all of the candidates who’ve utilized for a job, after which slender down this listing to those that are most fitted on your firm. You’ll be able to even filter out those that don’t meet sure standards, corresponding to {qualifications} or expertise ranges, and retailer them in a candidate repository for future wants.

Along with this, it additionally lets you try how properly they might match into your organization tradition with instruments which might be designed to gauge their persona traits, work types, and preferences – all of which can allow you to decide if they are going to be match on your staff.

Diminished time-to-hire

One of many largest advantages of utilizing recruiting automation software program is that it saves you time by automating tedious duties corresponding to screening resumes, scheduling interviews, sending reminders, managing candidates’ progress, and interesting with them via the hiring course of. 

In truth, it’s been discovered that recruiters spend a major quantity of their time screening candidates as a substitute of specializing in different duties that may finally deliver them higher outcomes.

With automation instruments in place, you’ll be able to determine prime expertise rapidly and rent them quicker than ever.

Diminished cost-per-hire

With recruiting automation, you should use AI-based screening instruments that assist remove unqualified candidates early within the course of. This helps scale back your value per rent by saving vital quantities of money and time spent on recruitment promoting and different bills like workplace house rental prices and utilities. 

In truth, early adopters of AI-powered recruiting methods in 2017, said that their cost-per-screen decreased by 75% and turnover lowered by 35%.

Enhanced candidate expertise

The candidate expertise is essential for each stage of the hiring course of. The higher your candidates really feel about their interactions together with your firm, the higher they’ll really feel about entrusting you with their profession and probably approaching board as new workers. 

Based on a report by CareerBuilder, practically 4 out of 5 candidates (78%) say the general candidate expertise they’ve is an indicator of how an organization values its individuals. Recruiting automation makes it simpler for candidates to use for jobs, schedule interviews on the go, get assessed, and get all their questions answered with a wide range of AI-based instruments like chatbots, robotic video interviews, and gamification.

Elevated range

It is no secret that range and inclusion are each extremely valued in as we speak’s workplaces. In truth, 82% of candidates and 87% of employers indicated they contemplate range a part of a perfect office – however it is usually fairly tough to realize. 

Recruiting automation helps corporations enhance range by taking away handbook duties from recruiters to allow them to concentrate on extra essential issues like hiring nice expertise who characterize the corporate properly.

Recruiting automation additionally makes it simpler for recruiters to seek out numerous expertise swimming pools by eliminating among the obstacles like human bias, insensitivity, and microaggressions which will stop individuals from making use of for positions and even expressing curiosity in alternatives within the first place. 

Simple onboarding

One of many largest challenges most corporations face when onboarding new hires is discovering methods to maintain their consideration throughout their first few days or perhaps weeks within the workplace – particularly if they don’t seem to be but acquainted.

Automation helps new hires stand up to hurry rapidly by offering them with info tailor-made to their pursuits and wishes as quickly as they begin working on the firm, which makes them really feel extra welcomed and appreciated by administration instantly upon arrival.

Knowledge-driven hiring

Automated recruiting instruments take all of the guesswork out of hiring. You’ll be able to monitor precisely what kinds of candidates you are attracting, what they’re making use of for, and which of them are literally getting employed. This contains information corresponding to their {qualifications}, abilities and expertise, behavioral traits, and cultural match.

This information will allow you to enhance your recruitment course of over time by displaying you the place to go subsequent together with your technique.

Extra optimized hiring

Once you’re utilizing hiring automation instruments to handle your recruiting efforts, you will get a greater sense of who’s actually certified for sure positions and the place they’re coming from (the supply of rent). 

It’s also possible to use this info to create higher job descriptions and conduct extra focused searches to source candidates who’ve the abilities required for open roles. With a wealth of historic info gained from transactional information, you’ll be able to optimize your recruitment technique to a tee.

Potential challenges of recruiting automation

When introducing new know-how into a company, there’ll at all times be some who resist change or do not see the worth in new instruments or strategies that may assist enhance productiveness and effectivity.

Listed below are some potential challenges in recruitment automation:

Know-how integrations

There are numerous kinds of recruiting know-how, and it is not at all times straightforward to combine all of them collectively. For instance, while you’re utilizing electronic mail advertising and marketing software program, it is easy to ship out emails to candidates who’ve utilized on-line and comply with up with them. 

However what if you wish to ship an electronic mail to somebody who has stuffed out a type in your web site? You might need to combine your web site into your electronic mail platform to ensure that that to occur. 

This may be time-consuming and costly, however it’s price it in the long term as a result of it streamlines your entire processes. Furthermore, trendy recruiting automation platforms have built-in integrations to methods like WhatsApp, Microsoft Workplace, and Slack.

Worry of automation

One other problem is the concern of automation. Many recruiters are afraid of utilizing automation in recruitment as a result of they do not need to lose management over their course of or really feel like they’re going to get replaced by machines. Nonetheless, the alternative is true – automated methods truly unencumber time for recruiters to allow them to concentrate on different components of their job.

To beat this challenge, make certain everybody has a excessive stage of understanding of how automation works and why it is helpful for each the corporate and its workers within the quick and long run.

Inner adoption

Inner adoption can be a difficulty with automation. Should you’re utilizing automation for sure components of the recruitment course of (i.e., screening), you then’ll want buy-in from managers who’re nonetheless actively concerned in recruiting. In any other case, they might really feel like their obligations have been taken away from them and change into pissed off or unmotivated at work.


A key good thing about recruiting automation is that it lets you scale your hiring efforts and standardize your messaging and branding throughout a number of candidates, making certain consistency throughout your entire hiring course of.

However there is a flip aspect: if the templates aren’t designed accurately, they’ll introduce inconsistencies in your model messaging which will finally compromise your potential to draw prime expertise.

For instance, in case your template does not embody an evidence of why somebody ought to work on your firm, candidates could also be left questioning what they’re getting out of the expertise, which may undermine their want to affix the staff.


We’re residing in a world the place information breaches occur all too usually, whether or not it’s a person hacking into a company’s community or a complete nation stealing thousands and thousands of data from corporations like Uber and Fb. 

In both case, hackers can steal delicate info like employment historical past, salaries, and extra – which provides them entry to helpful information that might assist them goal particular people inside your group.

A seamless expertise from begin to end

Recruiting automation instruments may help you appeal to, interact, and convert candidates by offering a optimistic expertise for each candidates and recruiters.

In as we speak’s aggressive market, it is extra essential than ever to be sure you’re offering an excellent candidate expertise. With its potential to enhance candidate expertise, enhance range, enhance effectivity, scale back turnover, retain prime performers, and increase model recognition, it’s no marvel why recruiters are turning to automated instruments to handle their expertise pipelines.

Candidates need to be sure that your enterprise is an efficient match for them, primarily based on how they’re handled through the utility and interview course of. By utilizing recruiting automation software program, it can save you time and assets, give your candidates a hands-on expertise, stand out in your business as an employer of alternative, and finally enhance the standard and variety of candidates who apply for open roles at your organization.

The proper candidate is on the market, however it’s as much as you to wow them from begin to end. Learn to present a successful candidate experience each time.

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