Even established manufacturers must constantly construct on their digital presence.

Simply because your organization has been round for some time doesn’t imply your prospects see you as a pacesetter or an authority. Some know this all too nicely – particularly these In aggressive industries like Truckstop.com.

Truckstop.com permits shippers, carriers, and brokers to maintain on trucking.

The corporate supplies an entire suite of instruments, most notably its best-in-class load board for right now’s trucker. A load board capabilities as a market for shippers and brokers to publish jobs the place truckers can select a load that aligns with their wants.

Truckstop.com has been in enterprise for over 25 years. Regardless of being the primary market of its sort for shippers and carriers for thus lengthy, the corporate was dealing with elevated competitors and knew they wanted a technique for solidifying their standing as a pacesetter within the trucking trade.

Truckstop.com turned to G2 to just do that.

Claiming a spot on the head of the pack

The group behind Truckstop.com knew that they’d a great product and have been assured that their prospects may show it to the world. For SaaS corporations trying to faucet into certified software program consumers, G2 is one of the best market to harness the ability of peer validation.

However whereas it was necessary for the corporate to determine itself as a pacesetter, they have been additionally targeted on the last word purpose: buying extra consumers.

“We’re in a highly competitive and very segmented industry. For overall lead generation and conversion, peer validation is critical.”

Steve Diogo
Director, Demand Gen and Content material at Truckstop.com

After organising a G2 profile, Truckstop.com started to prioritize their presence on G2. A few of their advertising and management groups noticed G2 as an excellent lead technology device however knew that was contingent on increase evaluations. Truckstop.com quickly realized that gathering high-quality, genuine evaluations takes time.

Just a few months and several other assessment technology campaigns later, the group at Truckstop.com began exploring new choices to speed up their assessment technology. The group was rising quick with a decent bandwidth to handle one-off assessment technology campaigns was turning into a problem. It turned clear that the group had some challenges to beat, in order that they began exploring their choices for automation.

Challenges

  • Scale buyer assessment outreach with restricted bandwidth
  • Increase their model presence on G2 to face out in a crowded market
  • Purchase extra certified leads immediately by their G2 profile
  • Make the most of the voice of the shopper to double down on their worth proposition

Accelerating assessment assortment with Pendo

G2 partners with 40+ corporations to assist software program distributors maximize G2 to its fullest potential.

Truckstop.com was already leveraging one in every of G2’s companions, Pendo, for in-app messaging to their prospects. They quickly realized that they may additionally make the most of Pendo to request and seize evaluations from their prospects proper of their product.

Be taught extra concerning the G2 Review Collection + Pendo Integration.

 

Seize G2 Critiques by assembly your prospects the place they already are: your product. Construct a constant suggestions assortment technique with out the elevate of solicitation campaigns.

Assembly consumers the place they’re most lively

Pendo triggers a assessment request with a visible overlay when customers are most lively. As a substitute of directing a person to G2 to submit a assessment, Pendo permits them to submit their suggestions immediately in your product in the meanwhile the place they’re essentially the most engaged.

Submitting a assessment by Pendo additionally removes a layer of friction from the assessment course of. If a person opts to fill out a assessment by way of Pendo, they don’t must create a G2 account or use G2’s social login choices to submit their assessment. The reviewer additionally nonetheless has the choice to submit their assessment anonymously.

Truckstop.com quickly realized that implementing Pendo not solely gave them “at all times on” performance to drive extra evaluations, however it opened up a number of different advantages.

Favoring authenticity over a worry of automation

Many corporations are hesitant about automating assessment assortment because it leaves them open to receiving detrimental evaluations. Truckstop.com knew this was doable, however the group was open to welcoming that uncertainty.

Actually, opening up for detrimental evaluations is best for a model in the long term. Authenticity is the secret for customers to really belief the evaluations they learn, and that may’t occur if the evaluations are good.

“I like getting that true number. I don’t want to come on to G2 and have a 5-star rating because that just looks fake across the board.”

Danielle Walsh
Content material & E mail Advertising Supervisor at Truckstop.com

With the entire items in place, Truckstop.com activated the Pendo integration in early October 2021. The plan was to set off assessment requests for customers who have been lively for a minimum of 30 days. This was to offer customers sufficient time to get a really feel for the load board so they may share extra sincere and correct emotions about it.

And from there, the evaluations (and badges) rolled in. 

Why Pendo was a recreation changer for Truckstop.com

With the Pendo integration activated and evaluations pouring in at a quicker price, the Truckstop.com group was starting to see some good outcomes. Extra importantly, they have been seeing optimistic motion in the direction of reaching their different objectives.

Truckstop.com earns its first-ever G2 Chief badge

Each vendor desires that coveted high spot of their goal software program classes. Rising their variety of evaluations at a constant tempo meant extra buyer suggestions for Truckstop.com on G2, and so they quickly earned their first-ever G2 Chief badge. What’s higher is that they have been in a position to keep on high for each the Spring 2022 and Summer season 2022 G2 Grid Reports

Now that they’d rightfully earned the highest spot, how did their place on G2 feed into their different objectives?

Buying extra leads and empowering conversions

Previous to activating Pendo, the group at Truckstop.com weren’t seeing the outcomes they initially anticipated when it comes to lead assortment on their G2 profile.

However, after a number of months of gathering evaluations at their new accelerated tempo, their month-to-month leads elevated. And since these leads have been already researching Truckstop.com on G2, they have been extremely certified and more likely to transform. 

Walsh explains, “G2 is a extremely nice useful resource for us to attach with that extra certified purchaser who’s additional down the funnel of their gross sales journey than our different advertising efforts can present.”

Welcoming good and constructive evaluations for steady development

Past new leads, generating reviews at this scale was additionally offering Truckstop.com with extra details about their prospects than ever earlier than.

Identical to how person surveys could be vital to enhancing merchandise and understanding prospects, constructive suggestions from G2 evaluations generally is a nice useful resource for product groups. G2’s evaluations have a construction that will get as in-depth as doable to really perceive person sentiment a couple of product.

“G2 gets us that constructive feedback that other channels don’t, and it’s detailed enough that we can really take action from it. That’s really helped us improve our products.”

Danielle Walsh
Digital Advertising Program Supervisor at Truckstop.com

For instance, Truckstop.com had a cell app that the group knew wanted some enhancements in the direction of the start of 2022. Utilizing a few of the suggestions from constructive evaluations, the group rolled out a brand new cell app in April of the identical 12 months that places the most recent model in a a lot better place.

How extra evaluations translate to extra leads with G2

Earlier than activating Pendo throughout the Truckstop.com web site and app, Truckstop.com had roughly 30 evaluations after their first 12 months with G2 and hovering across the #13 spot for Freight Administration, their goal software program class.

Quick ahead to Spring 2022, and Truckstop.com is in a a lot completely different place. Only a few months after turning on Pendo, the influence turned clear.

Truckstop.com just isn’t solely #1 on the Grid for each of their goal software program classes, however they’ve seen a 150% enhance in month-to-month leads from G2. And so they attribute a lot of that success to the Pendo integration. Over 92% of their assessment quantity, a complete of 124 evaluations have been immediately sourced from Pendo, and 76% of these evaluations have been 4-stars or increased.

150%

increase in monthly leads from G2

124

reviews from Pendo, accounting for 92% of total review volume

76%

of reviews were four stars or higher

And they’re not stopping there. Walsh says, “I think this is going to be just the start of something really great for us.”

Ready to send your business into high gear and become a G2 Leader? Learn how to drive more revenue with G2 Marketing Solutions.

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