Immediately I’ve acquired an superior story for you — on the one hand, it’s about matching your pursuits and expertise with a hungry market, however possibly extra importantly it’s about documenting your work.

Whenever you do these two issues, like Craig Odem has, you begin to see some enjoyable outcomes.

I discovered Craig by the Side Hustle Nation Facebook group; he’s a pastor in Tennessee however as a facet hustle he sells vegetation out of his yard.

Craig’s yard nursery does round $10k in gross sales yearly!

However the place issues get much more attention-grabbing is if you issue his Savvy Dirt Farmer YouTube channel.

Craig began his YouTube channel in early 2021. It’s already hit 1 million views and is beginning to herald some fairly vital income by itself by way of a number of income streams.

Tune in to The Facet Hustle Present interview to listen to:

  • how Craig got here up with the thought to promote vegetation
  • how he’s rising and promoting vegetation
  • what he’s carried out to develop his YouTube channel

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The Inspiration to Begin Promoting Vegetation

“I’ve all the time loved rising issues like a vegetable backyard; squash, cucumbers, beans, that form of factor. It simply acquired me interested by, is there a strategy to flip that into extra cash,” Craig instructed me.

It was throughout a go to to Lowe’s backyard middle when the thought actually hit Craig. He noticed dozens of individuals queuing for vegetation, and occurred to note one lady spending $900 on blueberry vegetation.

At the moment, Craig hadn’t tried to develop panorama vegetation, evergreens, or flowers. However seeing a marketplace for it, it was one thing that Craig wished to do.

“I simply began studying about it and thought, ‘possibly I may learn to do that?’” Craig mentioned.

It took about 6 months of analysis earlier than he pulled the set off and began planting some vegetation and flowers, which was in late 2016.

Studying About Vegetation

Craig admits it took some time for him to stand up to hurry with which vegetation had been in style, what they had been known as, and the way to develop them.

Panorama vegetation had been new to him, and to make it tougher they usually go by their botanical names and there are sometimes a whole bunch or hundreds of sorts of every plant.

Along with that, most of the most typical vegetation are under patent or are trademarked for a sure variety of years.

As shocking as that sounds, you may’t develop and promote sure varieties.

To simplify issues, Craig mentioned he began by trying round his neighborhood to see which vegetation had been in style and realized the way to determine them.

He knew that if vegetation had been in style round his neighborhood, there was going to be a marketplace for them and so they shouldn’t be too laborious to develop.

As recommendation for anybody who desires to get began rising and promoting vegetation, “You gotta know what you’re rising and you can’t guess,” Craig mentioned.

Selecting Which Vegetation to Promote

Craig mentioned he has “killed lots of vegetation” determining which vegetation he can develop successfully and which vegetation are higher for promoting.

Craig has settled on rising out of doors vegetation, and he additionally focuses on vegetation which are simple to develop and preserve.

For instance, his best-selling plant is a hosta. Craig mentioned they’re “super-easy to develop, and so they by no means die over winter.”

This makes them good for him to develop, and in addition nice for homeowners in search of a low-maintenance plant.

Craig mentioned his different best-selling vegetation are:

  • Hydrangeas
  • Two completely different styles of arborvitaes
  • Blackberry vegetation

Craig mentioned edible vegetation like blueberries are in large demand, however he has not had one of the best success with different vegetation bearing edible fruit.

Making the First Sale

Some buddies of Craig’s had been throwing a yard sale fundraiser for charity and requested if they might host it at his home.

Craig mentioned sure, and determined to place out his first vegetation that had been prepared on the market.

Craig talked about on the yard sale advert that he could be promoting some arborvitaes, that are additionally known as “display screen bushes” as they’re generally used to line property boundaries.

The primary one who turned up purchased the entire arborvitaes.

All through the day, Craig mentioned extra individuals saved asking concerning the bushes as additionally they wished to purchase some.

“If I had 200 of them I may have offered all of them that morning,” Craig mentioned.

That was all of the validation Craig wanted. He mentioned he knew at that time that if he may determine the way to develop lots of arborvitaes he may promote them.

Pricing Vegetation

Craig expenses $7 per plant. Though, Craig admits he may in all probability increase his costs slightly as he’s by no means had somebody say it’s too excessive.

The issue Craig faces is that he doesn’t need to maintain onto vegetation for any longer than vital.

Craig has round 1,500 sq. ft to work with in his nursery. It is a first rate quantity of house, however he’s usually close to capability.

If you wish to see what 1,500 sq. ft seems to be like or how Craig is managing his nursery house, you may check out his YouTube Channel.

Advertising the Yard Nursery

Craig mentioned he sells round half of his vegetation by what he calls a “driveway plant sale.”

To run a driveway plant sale, Craig places an announcement out on his native Facebook Marketplace and another teams that he’ll be promoting vegetation.

He then places his vegetation out on his drive and other people pop by and purchase them or name him and make an appointment to see particular vegetation.

This season alone Craig mentioned he’s offered greater than 1,000 vegetation doing this.

Rising a YouTube Channel

Being on digicam wasn’t one thing Craig was comfy with at first and he didn’t have expertise enhancing video when he began his YouTube channel.

He’s come a good distance within the 12 months or so he’s had the channel, each in manufacturing high quality and utilizing it as a income stream.

In truth, on the time of the interview, Craig had lately upgraded from filming all of his movies with an iPhone SE to utilizing a wireless rode mic and a GoPro.

One of many movies that took off and helped get the channel monetized was a video about propagating hydrangeas which Craig recorded final July.

Craig remembers his first examine from YouTube for advert income, it was for round $700.

“I couldn’t imagine it, and it was due to that video,” Craig instructed me. That video about propagating hydrangeas now has greater than 110,000 views.

That was the purpose the place Craig and his spouse realized that they might flip their YouTube channel into a good income stream.

On the time of recording the interview, his Savvy Dust Farmer channel was about to hit 20,000 subscribers, had simply hit 1,000,000 complete views, and Craig had simply posted his one hundredth video.

Craig places the success of that video and his channel merely right down to him being himself.

He didn’t examine the YouTube algorithm or do something on the Search engine optimization-side, he simply publishes movies of himself working in his nursery.

Monetizing a YouTube Channel With A number of Income Streams

Craig has leveraged his YouTube channel to create the next income streams:

  • Advert Income – Craig is making round $1,500-2,500/mo in advert income throughout the excessive season.
  • Sponsored Movies – Craig has already carried out 2-3 sponsored movies and he’s been receiving extra presents lately as his channel grows.
  • Promoting Cuttings – Final 12 months Craig marketed plant cuttings on his movies and ended up promoting greater than 500. He’s planning on doing it once more later this 12 months.
  • Affiliate Commissions – Craig has added Amazon affiliate hyperlinks to the underside of the entire movies and that brings in $60-80/mo. He additionally has a relationship with a third-party affiliate by ShareASale.

What’s Subsequent?

Craig instructed me, “proper now we’ve extra vegetation in our yard for subsequent 12 months than we’ve ever had.”

Craig mentioned he’s undecided how he’s going to handle all of these vegetation, and he was additionally coping with a heatwave once we spoke. However he’s assured he’ll discover a method.

Promoting vegetation continues to be very a lot a side hustle for Craig. However together with his YouTube channel and the variety of bodily vegetation he’s promoting growing, it seems to be like he’s going to maintain turning over extra income.

Craig’s #1 Tip for Facet Hustle Nation

Get shifting!

Hyperlinks and Assets from this Episode

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