Kodak is the latest company to undergo a retro rebranding, reverting to its symbol of 34 years. Oestreich in and used by the photography brand untilthough the new iteration by Work-Order uses stacked capitalised type for the word Kodak inside the letterform. When small, the name is removed leaving just the icon.
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The business was born in Aprilwhen George Eastman leased the third floor of a building on State Street in Rochester. This was a two horse-power, but I thought perhaps business would grow up to it. It was worth a chance, so I took it.
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The Kodak factory and main office in Rochester, circa From the company's founding by George Eastman inKodak followed the razor and blades strategy of selling inexpensive cameras and making large margins from consumables — film, chemicals and paper. The Eastman Kodak Company referred to simply as Kodak is an American technology company that produces imaging products with its historic basis on photography. Kodak provides packaging, functional printing, graphic communications and professional services for businesses around the world. It is best known for photographic film products.