Thanks to her brilliant idea of staffing VietJet with attractive women clad in sexy two-piece swimsuits. The said airline will go public in the next three months. More flights might have to be added then.
LOW-cost carrier VietJet shot to fame when it used bikini models on flights. Five women, all candidates in a local beauty contest, performed the three-minute Hawaiian-themed dance while passengers recorded the show on camera phones and later posted clips online. The controversial in-flight entertainment was to celebrate its maiden flight between Ho Chi Minh City and the tourist hub of Nha Trang.
The publication of the calendar—which critics say overly sexualizes the image of flight attendants and other airline staff—comes as there is a growing debate in the global airlines industry about sexual harassment and in-flight assault of both passengers and employees. The calendar has caused an online storm in Vietnam, with some people criticizing and others defending the campaign. The calendar and a YouTube video of the photo shoot have been viewed more thantimes since first appearing at the end of last month. VietJet is not the first firm to use racy calendars to raise its profile.
The move will strengthen India-Vietnam ties, as there has never been any direct flight connecting the two countries. It heavily banked on sexist marketing strategies. Currently, the airline serves 23 domestic and 10 international destinations.
The airline came under fire for sending models in swimming costumes to join the footballers heading home from China. Social media in the communist nation erupted over the photos, including one of an awkward-looking young man being embraced by a model in a low-cut silver belly top and red underpants. Others showed the sequin- and feather-covered ladies posing on the private flight that Vietjet chartered for the team after the tournament.
Otherwise called Vietjet Air, the airline is known for its saucy stunts featuring scantily clad women. Since launching inthe airline has published an annual calendar that features women in bikinis posing as cabin crew members such as flight attendants, pilots and ground staff. Vietjet launched in and has since had controversy surrounding bikini-clad flight attendants.
VietJet grabbed headlines with bikini-clad flight attendants when it was launched in and its success on the Ho Chi Minh stock exchange reflects its rapid ascent since. It has become known in Vietnam as the "bikini airline" and female crew do still wear them, but only on some flights. Its market share is expected to top that of Vietnam Airlines this year, a feat it has achieved by tapping into a fast-growing economy and a young population starting to travel more.
When you think of VietJet Air, bikini-clad models and stewardesses come to mind. This year's theme "air cabin catwalk" sees models posed as different cabin crew and staff. A VietJet Air spokesperson told Taiwan News that they worked hard to recruit top models from different countries for the photoshoot to help promote Vietnam as a tourism destination as well as to increase ticket sales for the airline.