Fast fashion giant Zara has sparked a fierce debate in China after releasing a cosmetics campaign featuring a model with freckles. The model in question is Li Jingwen, professionally known as Jing Wen, and appears in a range of photos posted by Zara on Chinese social media platform, Weibo. Even if we do, it's a small number of people.
Freckles are clusters of concentrated melaninized cells which are most easily visible on people with a fair complexion. Freckles do not have an increased number of the melanin-producing cells, or melanocytesbut instead have melanocytes that overproduce melanin granules melanosomes changing the coloration of the outer skin cells keratinocytes. As such, freckles are different from lentigines and moles which are caused by accumulation of melanocytes in a small area.
Many female Chinese netizens believed that they were being negatively portrayed and generalized by a foreign retailer and pointed out that most Chinese women do not have freckles. While many women in western countries find freckles to be a desirable trait — often drawing on fake freckles using eyeliner or even getting temporary tattoos to mimic the look — China and other East Asian countries have a history of preferring fair, unblemished skin. Jing Wen, who is often considered to be one of the top models from China, has admitted to struggling with her freckles in the past.
By Guest babikorean, April 24, in soompi hangout. But if it really is bugging you, I think you should get it removed professionally. And if you do, go to a good one, you don't wanna be having a scar afterwards. I don't think that AVC apple cider vinegar would be a good idea.
Although I believe the only way to achieve that level of perfection is Photoshop, more and more of the creams used in attempt to achieve this ivory ideal have been coming stateside in recent years. Many of these topical creams contain ingredients that attempt to block melanin production, which is what causes those pesky brown spots. Some contain hydroquinone, a powerful lightening agent that has disfiguring and irreversible side effects.
The freckles on the face of model Li Jingwen, visible on this digital ad for Zara, started a conversation on Chinese social media that had million views. Zara hide caption. A makeup ad campaign featuring a freckled Chinese model has sparked a debate about beauty standards in China.
Keep reading. They are wearing large lensed glasses and a blue crop top with the sleeves rolled up to the shoulders and a short, ruffled skirt. They have a large knee brace on their left knee.
Zara has caused widespread outrage across China thanks to a new beauty campaign featuring unretouched photos of Chinese model, Li Jingwenin which she appears almost bare-faced with her freckles on display. In Asia, spotless, pale and glassy complexions are considered more beautiful. Hence the popularity of extensive beauty regimes and widespread use of whitening creams and sunscreen.
She pointed to the clusters of freckles perched on the peaks of my cheekbones. The last time we were together, I was a toddler with a light brown sprinkling around my nose. Now I am in my mid-twenties, and the spots that once peppered my skin have evolved into colonies of hyperpigmentation across my face.
The advertisement was released last Friday Feb 15 on the Spanish label's official website. Titled "Beauty is here", it stars a Chinese woman wearing the brand's clothes and aims to introduce new cosmetics. Yet, after Zara shared it on Sina Weibo, China's equivalent to Twitter, some of the comments noted that the model had freckles on her face, suggesting that by selecting her as the model, Zara might mean to "defame the Chinese", because a perfect face should be without any freckles. The label's co-founder Stefano Gabbana appeared to add fuel to the fire with a private Instagram exchange in which he used a smiling turd emoji to describe the country and referred to "China Ignorant Dirty Smelling Mafia".